I spent 22 years as a Regional Director for one of the largest pest management networks in the country.
I trained field technicians. I designed treatment protocols. I wrote the regional playbook for subterranean pest control across a seven-state territory.
I believed in the work. Genuinely.
Then I got a call from a homeowner in Des Moines named Gerald. He'd been a client of ours for four years. Spent over $2,400 on our service since he first called about moles in 2018.
Gerald had just retired. He'd spent his career as a high school football coach. His lawn was the one thing he'd always maintained with the discipline he brought to everything else fertilized on schedule, reseeded every fall, edges crisp.
He called me directly he'd kept my card for years and asked a simple question:
"Raymond, I've done everything you've ever told me. Spent over two thousand dollars. Why do they keep coming back? What am I doing wrong?"
I started to give him the standard answer. Moles are persistent. The environment is favorable. We recommend continued monitoring.
Then I stopped.
Because in that moment, I realized I was about to lie to a retired football coach who had trusted me for four years. A man who had done nothing wrong except believe the protocol I'd trained my technicians to recommend.
Gerald wasn't the problem. Our protocol was the problem. And I'd known it for years without saying so.
I gave him a refund. I left the company six months later. And I spent the next 18 months researching what actually drives mole behavior and why everything the industry recommends is designed to manage the symptom rather than solve the cause.
What I found was more damning than I expected.